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Jul 23, · It’s also why it makes sense to write your vision statement before your mission statement. To write a vision statement, start by revisiting the different components of your business or marketing plan, including your elevator pitch, business goals, company values, SWOT analysis, business story, and brand identity. This process walks remote teams through creation of the core elements of a strategic plan: vision, mission, values, goals and strategies, resulting in what we call The Essential Strategic Plan. An organizational vision statement communicates your big aspirations and long-term goals. It rallies excitement, focuses energy, and reinforces your brand. How to Create a Vision Statement Step 1: Find the Human Value in Your Work First, identify your organization's mission. Then uncover the real, human Step 2: Distill Into Values Next, identify what you, your customers and other stakeholders value the most about how your Step 3: Combine Your.
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